Centex Homes, The Quarry – Scratching the Surface

To introduce The Quarry, a not-yet-developed community, to prospective buyers.

The campaign concept, "Scratching the Surface," was built around a reveal over time — engaging the audience with a visual story of the dynamic lifestyle The Quarry has to offer. A rare and refreshing new community offering an ambiance of stylish comfort and the recreational pastimes you'd expect at a luxurious lakeside resort, all amid 830 acres of pristine native preserves.

We invite you to explore The Quarry. A whole new way to enjoy life in Naples, Florida.